hi, we're dearly
We believe in finding your dress, your way.
We are a fully in store, and fully online bridal shop- so whether you want to browse wedding dresses at 2am, or book an in store appointment- we're here for you.
grand opening
We opened our first shop in March of 2019. We started with 150sqft, and a dream of serving brides of all budgets and body types!
surviving a pandemic
During 2020, we saw a lot of changes. We moved locations, and began offering a collection of Made for You gowns that put us on the map as West Michigan's affordable bridal destination
growing + growing
In 2022, we began growing our online store. We shipped to all 50 states and helped brides to find their dream dresses from the comfort of their home.
our flagship location
In 2025, we moved to our flagship store to a larger location and began expanding with Dearly Destination locations across the country.
our team
With over 20 years of combined bridal experience, our crew are experts at all things bridal. We believe that every bride deserves to find a dress she loves dearly.